The Yellow Pages Delivers Results & Returns!

The Yellow Pages consistently provide one of the best returns on investment of any advertising medium. According to Knowledge Networks/Statistical Research Inc. (KN/SRI), an independent research firm, 76% of all U.S. adults refer to the Yellow Pages monthly, and 88% of those who use the Yellow Pages make or are likely to make a purchase.

The average Yellow Pages user looks at more than five ads when referring to the directory, so it's especially important to stand out!

Extend Your Advertising Reach.

As a critical part of the marketing media mix, the Yellow Pages extends the reach of other media, extending the reach of Internet, radio and television by 22%, newspapers by 19% and magazines by 23%.

Did You Know?

• 88% of Yellow Pages users will make or intend to make a purchase.
• Yellow Pages users spend an average of 25% more than the average consumer.
• The Yellow Pages delivers an average of $4 in profit for every $1 invested in advertising.
• 59.4% of users with a preference preferred the Independent Publisher’s product.
• Consumers refer to the Yellow Pages more than 15.1 billion times annually, a figure that has remained steady since 2001.
• Users refer to online Yellow Pages an additional 1.6 billion times per year.
• References to the top 210 headings increased 3.2%, from 11.8 billion to 12.3 billion, in 2003.
• 53.4% of users who referred to the Yellow Pages with a specific business in mind called someone else because the ad caught their eye.
• 85% of consumers look for and read larger ads.

Sources: YPIMA, Statistical Research Inc, Ver-A-Fast Corp, LM Berry, NFO Worldgroup Inc.