NEW YORK, Aug. 6 /PRNewswire/ - New York City based Ambassador Yellow Pages, founded in 1999, has announced today that it will launch Manhattan's first major stand-alone Spanish language directory, Manhattan Paginas Amarillas in Spring 2005.

"The Spanish-speaking market place in New York City is vital, vibrant, expanding and currently underserved," reports Kathy Hipple, the company's CEO.

"Our goal is to offer a comprehensive Manhattan directory in Spanish that will serve the Spanish-speaking community and allow businesses to target the Hispanic market in Manhattan."

Ambassador Yellow Pages is no stranger to the Yellow Page business in New York City or to publishing in Spanish. Ambassador has established a significant market share in Manhattan, Brooklyn, Queens, all with directories in English.

This year, Ambassador successfully launched a complete distribution Bronx directory with a Spanish/English "flip-book" format. Ambassador broke their competitor's hundred-year stranglehold monopoly in The Bronx, where their bilingual book has been an overwhelming success.

"The Greater New York Metropolitan Area is home to approximately 10 million people," says Hipple. "Latinos account for roughly one person in ten, making it a million person market. A significant number of these people want quick access to information and would rather get that information in their language of choice which is Spanish."

The company has spent a good deal of time planning their entree into this market and has developed strategic alliances to assure them of significant penetration there.

As an independent Yellow Pages publisher, Ambassador Yellow Pages pioneering efforts - creating better cost to value ratios, delivering their directories door to door, developing community-centric directories and seeking to meet the needs of all segments of the city's marketplace - has put it at the vanguard of the industry.

Ambassador's progressive approach to the Yellow Pages business includes not only new ways of presenting the Yellow Pages in print and online at http://www.AmbassadorYellowPages.com, but also the distribution of its directories on CD Rom. In addition, Ambassador is an authorized reseller of two of the largest Internet Yellow Pages providers, Yahoo! Yellow Pages and Switchboard.com.

The rollout of the Spanish language Yellow Pages in Manhattan is to be followed by similar rollouts in the other boroughs throughout 2005.

For More Information Contact:

Bob Hamerslough
Director of National Sales
for Ambassador Publishing LLP
+1-212-546-3945

Ara E. Chekmayan
Tactical Public Relations
+1-212-794-8757
ara@tacticalpr.com