Wednesday July 6, 8:00 am ET NEW YORK,

July 6 /PRNewswire/ - Ambassador Yellow Pages (http://www.AmbassadorYellowPages.com), the fastest growing directory publisher in New York City, has announced a strategic alliance with ReachLocal (http://www.reachlocal.com), a pioneer in delivering Internet marketing solutions for local businesses. The companies will provide the thousands of local Ambassador Yellow Pages advertisers with a targeted pay-per-click solution on Google, Yahoo, MSN and AOL Search, along with geo-targeted banner ads on Advertising.com.

"We are thrilled to partner with ReachLocal," said Ambassador CEO Kathy Hipple. "Ambassador specializes in connecting buyers with sellers through directive advertising when they're ready to buy. Since the Internet has become an effective tool to connect buyers and sellers, Ambassador has found, in ReachLocal, an excellent platform for a local advertiser to reach a local customer online."

ReachLocal will offer Ambassador's clients its patent-pending, end-to-end advertising platform, which includes complete search engine campaign set-up and management, simplification of online media buying across multiple online publishers, and robust campaign reporting with sophisticated phone call and web activity tracking. Businesses without a website will be provided a free landing page.

Because 25 percent of all searches for business on the Internet are local in nature, search engine marketing is an important strategy for attracting local customers. But currently less than 1 percent of local businesses have an online marketing presence. ReachLocal seeks to increase that percentage by offering a solution that makes it quick, easy and cost-effective for local businesses to reach potential customers online.

"ReachLocal addresses the most common challenges to online advertising for small- to mid-size local businesses," said Zorik Gordon, president and CEO, ReachLocal. "We manage the complex process of search engine keyword bidding, target by geographic region and provide detailed tracking to accurately measure ROI -- bringing Internet marketing within reach of every business."

The local delivery of the online campaigns together with the superior reporting tools will give Ambassador Sales Representatives the most accountable online product available.

ReachLocal enables local businesses to track the response to their online marketing efforts -- something Ambassador has aggressively been involved with since entering the competitive Greater New York market in 1999.

"We trace all online and offline activity back to each individual campaign," noted Gordon. "We track emails, visits to websites and to individual web pages, the number of phone calls and the length of each phone call -- providing our advertisers with an accurate measurement of their return on investment. They always know exactly how much they've spent and how many leads or sales have resulted."

About Ambassador:

Ambassador Yellow Pages (http://www.AmbassadorYellowPages.com) was founded in 1999 and is the fastest growing yellow pages publishing company in New York City. Privately funded by equity funds, and founded by successful media and business executives, the Company's mission was, and remains: to publish the finest directories in the nation, offering businesses a cost-effective alternative to the utility phone directories through timely distribution and strategic partnerships. Ambassador is committed to continually offering its advertisers the best opportunities in the marketplace, in both print and online.

About ReachLocal:

ReachLocal (http://www.ReachLocal.com) uses local search to bring Internet marketing within reach of every business, dramatically easing the process of finding customers online. Its proprietary, patent-pending advertising platform gives local businesses prominent placement on leading search engines, including Google and Yahoo!/Overture, along with online Yellow Pages companies and other popular commercial listings -- while limiting the display of the ads to only those people who live within specific geographic areas. ReachLocal is a Local Match Ambassador with Yahoo!/Overture and a Qualified Google AdWords Professional. Based in Encino, Calif., ReachLocal utilizes a nationwide network of independent sales agents to serve a diverse client base that includes auto dealers, dentists, home improvement companies, real estate agents, attorneys, travel agents and more.

For More Information Contact:

Ara E. Chekmayan
Tactical Public Relations
+1-212-794-8757 ara@tacticalpr.com