Addition of CEO Seen as Big Asset

NEW YORK, February 16 /PRNewswire/ - The Yellow Pages Association (YPA) has named Kathy Hipple, CEO of New York City based Ambassador Yellow Pages, to its board. The appointment of Hipple marks yet another milestone for Ambassador which, since its founding in 2000, is already rated the number two directory in the plum market of Manhattan and has broken ground with stunning innovations such as Spanish language books and community information packed, borough-wide directories. All directories have achieved dynamic market penetration and demonstrate broad consumer appeal.

“I am humbled by being asked to join the board of the Yellow Pages Association. I cannot overstate my level of pride and joy in joining a group which represents the best and brightest of our multibillion dollar industry,” said Hipple.

Founded in 1975, as the National Yellow Pages Service Association, the Yellow Pages Association is the trade organization representing a print and online media industry worth some $26 billion dollars. The association counts as members Yellow Pages publishers, international, national and local sales forces, certified marketing representatives (CMRs) as well as associate members comprised by advertisers, vendors and suppliers. The association is active in 20 countries worldwide.

Kathy Hipple brings vast and varied experience to her post as a YPA board member. A CEO and mother, she is also a former Wall Street executive, journalist and competitive tri-athlete. A resident of New York City, Hipple has brings to the Yellow Pages industry a rare combination of financial savvy, marketing know-how and genuine understanding for the vast majority of people who rely on Yellow Pages as their first line means of getting information and locating sources to fulfill their needs.

“Our industry, as it stands, represents the best possible merging of tried and true publishing with the advent of online technology. We have an unparalleled opportunity to aid advertisers to market their goods and services while helping, in a very real way, our fellow members of society who look to Yellow Pages as a comprehensive compendium of what, where, when, why and how as concerns their needs in a multiplicity of areas.

SOURCE: Ambassador Publications, LLC.
Web Site: http://www.AmbassadorYellowPages.com

For More Information Contact:

Ara E. Chekmayan
Tactical Public Relations
+1-212-794-8757 ara@tacticalpr.com